Article: Elections, public opinion and media: reflections arising from Brazilian elections in 2002
The electronic media play a central role in the contemporary electoral processes. They supply most of the information from which the voters make their choices - and they are also, more and more, the means through which candidates address the public. In the case of Brazil, the importance of the mass...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Artículo publishedVersion |
| Lenguaje: | Portugués |
| Publicado: |
Universidade Federal de Santa Catarina (UFSC)
2003
|
| Acceso en línea: | https://periodicos.ufsc.br/index.php/politica/article/view/4954 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-033&d=article4954oai |
| Aporte de: |
| Sumario: | The electronic media play a central role in the contemporary electoral
processes. They supply most of the information from which the voters
make their choices - and they are also, more and more, the means through
which candidates address the public. In the case of Brazil, the importance
of the mass media is still larger, due to the enormous penetration of
radio and television, the low education rate and the weak rooting of the
political parties. The general elections in 2002 revealed modifications in
the relationship pattern between the media and the candidates. lnstead
of the alignment of the political broadcasting stations, mainly that of
"Rede Globo", with a candidate, there was an effort to extract, of ali,
commitments with conservative politics. |
|---|