Podemos, from invisibility to overexposure

The communicative success of Podemos is an example of how to apply the ideological hegemony theories that  its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital ne...

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Detalles Bibliográficos
Autor principal: Sampedro, Victor
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas 2015
Materias:
Hegemony; post-estructuralism; Laclau; Mouffe; new political communication; ciberpolitics; political economy; talk-shows; social networks; television
Ciencias Sociales > Política; Ciencias Sociales > Sociología; Ciencias Sociales > Ciencias de la Información
Hegemonía; post-estructuralismo; Laclau; Mouffe; nueva comunicación política; ciberpolítica; economía política; tertulias; redes sociales; televisión
Comunicación social; Audiencia y difusión de los medios; Administración Central; Administración pública; Partidos y grupos políticos; Sistemas políticos; Teorías políticas; Cambio social; Cultura popular; Investigación social; Movimientos sociales;
Hegemonia; pós-estruturalismo; Laclau; Mouffe; nova comunicação política; ciberpolítica; economia política; debates; redes sociais; televisão
Acceso en línea:https://revistas.ucm.es/index.php/TEKN/article/view/48890
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-028&d=article48890oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
Descripción
Sumario:The communicative success of Podemos is an example of how to apply the ideological hegemony theories that  its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital networks, and visibility in conventional media and formats, such as TV talk-shows. Its limitations show just how important the political economy of conventional media actually is: They still keep an overwhelming audience majority and are decisive  in any hegemonic dispute.  In a short period of time, this new political party has gone from insivibility to a negative over- exposure.

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