Caught by Our Predispositions to Televised Election Debates
The effects on the vote of the televised election debates have been associated with the opinion about the candidate who is considered as the winner; therefore, were studied the importance of individual political preferences and the information offered in the media about the winner as elements affect...
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| Lenguaje: | Español |
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Facultad de Ciencias Políticas y Sociales
2015
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| Acceso en línea: | http://www.revistas.unam.mx/index.php/rmop/article/view/45399 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article45399oai |
| Aporte de: |
| Sumario: | The effects on the vote of the televised election debates have been associated with the opinion about the candidate who is considered as the winner; therefore, were studied the importance of individual political preferences and the information offered in the media about the winner as elements affecting the opinion that finally have the voters. The use of statistical methods and the binary logistic regression have allowed us to do analysis of these factors and ensure that the previous preferences, and specifically voting intention and preference for a candidate from participating in the debate are factors that seem to predetermine hard the opinion on the winner. It is also noted that the information emanating from the media to point out one winner of the debate apparently is not an influence to the voters, but a crowd of citizens change their perception on the winner from ambiguous positions, in the following days due to the exposure to political information to the candidate who fits their previous preferences. |
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