Desiring children and emerging markets. Historical reflection on childhood and consumption in Colombia in the first half of the 20th century
This paper explores, from a historical and critical perspective, the way in which the image of a child, as a consumer and a citizen, was constructed in early 20th century Colombia, through a series of academic, political, economic and advertising discussions. A number of divergent and contradictory...
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| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
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Universidad de Antioquia - Universidad Autónoma Metropolitana, unidad Cuajimalpa
2016
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| Acceso en línea: | http://aprendeenlinea.udea.edu.co/revistas/index.php/trashumante/article/view/324066 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-058&d=article324066oai |
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| Sumario: | This paper explores, from a historical and critical perspective, the way in which the image of a child, as a consumer and a citizen, was constructed in early 20th century Colombia, through a series of academic, political, economic and advertising discussions. A number of divergent and contradictory discursive strategies about the ideal child consumer are also shown. It analyzes the way the children’s market became a strategy for transgenerational consumption in which parents, children and incipient industry had to negotiate to adopt the dynamics of consumption and social values of the time. |
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