APPLICATION OF SOCIAL NETWORK ANALYSIS FOR INFORMATION TO THIRD SECTOR PUBLISHING HOUSE

This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basi...

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Detalles Bibliográficos
Autores principales: Mucheroni, Marcos Luiz; Universidade de São Paulo (USP), Ferreira, Gonçalo Costa; Universidade de São Paulo (USP)
Formato: Artículo publishedVersion
Lenguaje:Inglés
Portugués
Publicado: PostGraduate Program in Information Science - UNESP/Marilia 2013
Materias:
Information Science.
Flow Information; Information Social Network (ISN); Social Network Analysis (SNA).
Ciência da Informação.
Fluxo de Informação; Rede Social de Informação (RSI); Análise de Redes Sociais (ARS).
Acceso en línea:http://www2.marilia.unesp.br/revistas/index.php/bjis/article/view/3125
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-050&d=article3125oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
Descripción
Sumario:This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basic terminology, after which the research procedures are detailed. Lastly, results from the actors Information Social Network (ISN) and from the complete ISN (where alters are included) are presented, to which were used degree, closeness and betweenness centralities, the strength of weak ties of Granovetter and the lambda (?) set measures.

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