La comunicación interna en la sociedad del conocimiento: gestión clave en las estrategias empresaria

The Spanish Companies and Institutions need to adapt to a global, impredictable changing and they must be continue growing in a hard competence environment. This article aim is to inform and prevent about the importance of internal communication like key in this new economy of Information and Knowle...

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Detalles Bibliográficos
Autor principal: Zapata Palacios, Lelia Fabiola
Formato: Artículo Artículo revisado por pares publishedVersion
Publicado: Servicio de Publicaciones de la Universidad Complutense 2004
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Acceso en línea:http://revistas.ucm.es/index.php/DCIN/article/view/DCIN0404110269A
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-019&d=article20208oai
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Sumario:The Spanish Companies and Institutions need to adapt to a global, impredictable changing and they must be continue growing in a hard competence environment. This article aim is to inform and prevent about the importance of internal communication like key in this new economy of Information and Knowledge Society. Crisis management means crucial decision making and the Internal Gestion Communication recomended is the goal. Its means to inform to employees by strategic planning. The future of de Spanish Enterprises and Institutions could well depend on how successfully the professional manage the change.