Bread and circus or Pan with bread crumbs?
This article, which is based on archival research as well as a review of the literature, discussesthe “social legacy” strategy in the case of the Pan-American Games in Rio in 2007. It isevident that in this multi-sport megaevent olympianism was taken over by the neoliberalideal of society, since the...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Artículo publishedVersion |
| Lenguaje: | Portugués |
| Publicado: |
Lutas Sociais. ISSN 1415-854X
2012
|
| Materias: | |
| Acceso en línea: | http://revistas.pucsp.br/index.php/ls/article/view/18500 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-027&d=article18500oai |
| Aporte de: |
| Sumario: | This article, which is based on archival research as well as a review of the literature, discussesthe “social legacy” strategy in the case of the Pan-American Games in Rio in 2007. It isevident that in this multi-sport megaevent olympianism was taken over by the neoliberalideal of society, since the event attempted to foment a volunteer culture. The philosophy ofolympianism, in promoting volunteer work, a modality that takes precarious employment toan extreme by avoiding any employment tie or the payment of a salary, should be understoodas an instrument of class domination, since capital is appropriating part of the value createdby the labor force. |
|---|