An analysis of strategic marketing practices of high-growth U.S. Family firms

This paper presents an analysis of strategic marketing factors of Fast Growth family firms from the United States. Data reveal that Fast Growth Family Firms (FGFFs) prefer a differentiation strategy in general and are more likely to adopt an early follower strategy when marketing new products or ser...

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Detalles Bibliográficos
Autores principales: Elizabeth Tend, Samuel Seaman, Nancy Upton
Formato: Artículo científico
Publicado: Centro de Investigaciones Comerciales e Iniciativas Académicas 2004
Materias:
Administración y Contabilidad
Family Firms
Strategic Marketing
Financial Performance
International Market
Contingency Analysis
Acceso en línea:http://www.redalyc.org/articulo.oa?id=63190102
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=pr/pr-004&d=63190102oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales

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