Experimental Study of the Effect of Language (English and Spanish) on Advertisement Effectiveness with Puerto Rican Hispanic University Students
Even though the population of Puerto Rico includes a large percent of residents with some knowledge of the English language (bilinguals), the vast majority communicates using Spanish, which is their native language. Not surprisingly, the majority of advertisements in Puerto Rican media use the Spani...
Guardado en:
| Autor principal: | Carlos Lebrón |
|---|---|
| Formato: | Artículo científico |
| Publicado: |
Centro de Investigaciones Comerciales e Iniciativas Académicas
2002
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| Materias: | |
| Acceso en línea: | http://www.redalyc.org/articulo.oa?id=63170201 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=pr/pr-004&d=63170201oai |
| Aporte de: |
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