"“With an antenna we can stop the practice of female genital cutting"”: a participatory assessment of Ashreat Al Amal, an entertainment-education radio soap opera in sudan

This article presents the results of a participatory evaluation of Ashreat Al Amal (“Sails of Hope”), an entertainment-education radio soap opera in Sudan. Using participatory sketching and photography exercises, we investigated how avid listeners of the radio soap opera engaged with its educational...

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Detalles Bibliográficos
Autores principales: Arvind Singhal, Karen Greiner, Sarah Hurlburt
Formato: Artículo científico
Publicado: Universidad del Norte 2007
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Acceso en línea:http://www.redalyc.org/articulo.oa?id=26815201
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-015&d=26815201oai
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Sumario:This article presents the results of a participatory evaluation of Ashreat Al Amal (“Sails of Hope”), an entertainment-education radio soap opera in Sudan. Using participatory sketching and photography exercises, we investigated how avid listeners of the radio soap opera engaged with its educational content. Our respondents’ sketches and photos suggest that they comprehended several intersecting plotlines and educational messages of Ashreat Al Amal, that is, a more empowered status for women, safe reproductive health practices and the dangers of the traditional practice of female genital cutting (a practice that is widespread in Sudan). Both male and female respondents emphasized that storylines related to female genital cutting held the most personal meaning for them as it closely paralleled their lived realities. Furthermore, our research demonstrated the power of participatory assessment methodologies, especially to generate unanticipated dialogue on “taboo” topics such as female genital cutting.