Towards a 2 nd Generation of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks
Recent literature analyses the role of territorial specificities, as the core of territorial rural development strategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provoking a labyrinth of labels which diffuses the local efforts for capitalizing rural...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Artículo científico |
| Publicado: |
Pontificia Universidad Javeriana
2014
|
| Materias: | |
| Acceso en línea: | http://www.redalyc.org/articulo.oa?id=11731752005 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-021&d=11731752005oai |
| Aporte de: |
| Sumario: | Recent literature analyses the role of territorial specificities, as the core of territorial rural development strategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provoking a labyrinth of labels which diffuses the local efforts for capitalizing rural specificities. A second-generation of labels is currently being developed to simplify the territorial differentiation message. A number of territories in Southern Europe are basing their rural development strategies joining the so-called European Territorial Quality Mark (ETQM) Project. This paper proposes an original methodology, designed and developed by authors, for the evaluation of some of these second-generation labels. This methodology has been validated in 15 rural territories as the pioneers of the ETQM in Spain. |
|---|