El diseño mutante: Transformaciones del diseño en la era digital

The constant transformation undergone by the corpusof the digital newspapers we have analyzed: LaNación, Clarín, Página/12, leads us to reflect on thechanges in the projectual logic involved in the taskof design. Digital newspapers resignify the use ofqualisigns such as image, color, typography, ret...

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Autores principales: Camusso, Mariangeles, Marchetti, Viviana
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2024
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Acceso en línea:https://latrama.unr.edu.ar/index.php/trama/article/view/861
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Sumario:The constant transformation undergone by the corpusof the digital newspapers we have analyzed: LaNación, Clarín, Página/12, leads us to reflect on thechanges in the projectual logic involved in the taskof design. Digital newspapers resignify the use ofqualisigns such as image, color, typography, reticleand take away from the designer certain competenceto “close” his work, in pursuit of an instance ofparticipation on the part of the reader/browser. It is thedesign of a possible chance that will be actualized indifferent ways on each instance of use.Our investigation deals with the description andanalysis of the wide range of aesthetics and poeticsused in the construction of the current narrative.From the methodological point of view, as weapproach the difficulties in defining a corpus which isboth temporally and spatially “unstable”, we face theneed to think and agree on new semiotic analyticaltools.