Contemporary transformations:: tv, streaming and participatory culture in big brother 2022

In a context of mass media crisis, the television institution links with other media that allow it to still remain current. The objective of this work is to investigate the most successful proposal on Argentine television during 2022-2023, with the main novelty of an official streaming that allowed...

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Autor principal: De Mattei, Josefina
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2024
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Acceso en línea:https://latrama.unr.edu.ar/index.php/trama/article/view/845
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Sumario:In a context of mass media crisis, the television institution links with other media that allow it to still remain current. The objective of this work is to investigate the most successful proposal on Argentine television during 2022-2023, with the main novelty of an official streaming that allowed more public followup of the reality show. This scenario is combined with an active generation of content by the program's followers. The return of GH to the television shows a complexification of contemporary mediatization and a deepening of the culture of convergence.