In memoriam Jorge Lozano:: from soma to sema
The late Jorge Lozano, oustanding figure of Spanish semiotics and member of La Trama Editorial Board, is the subjectof this biographic profile. Taking advantage of his own memories, the author, one of his disciples, evokes the life andintelectual path of this singular personality in conjunction with...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario
2021
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| Acceso en línea: | https://latrama.unr.edu.ar/index.php/trama/article/view/783 |
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| Sumario: | The late Jorge Lozano, oustanding figure of Spanish semiotics and member of La Trama Editorial Board, is the subjectof this biographic profile. Taking advantage of his own memories, the author, one of his disciples, evokes the life andintelectual path of this singular personality in conjunction with the European semiotics ups and downs. In such a way,the biographic narration mingles with the discipline booming in the Sixties and the Seventies, its subsequent downturn in the Eighties, and the irruption of Semiotics of Culture in the Nineties. The biographical itinerary ends at this century, with the recovery of topics as secret, transparency and persuasion as part of Lozano’s project to articulate the cooperativeand strategic dimensions of communication. |
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