Comportamiento del consumidor e investigación de mercados: : Diez años de una materia singular
This article is above all a celebration for the first ten years of which it started as a personal project, without too many expectations, and became a consolidated subject: "Consumer Behavior and Market Research" (Bachelor's Degree in Administration – FCEyE – UNR). It begins with a br...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional de Rosario
2022
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| Acceso en línea: | https://ojs3.fcecon.unr.edu.ar/index.php/iiata/article/view/75 |
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| Sumario: | This article is above all a celebration for the first ten years of which it started as a personal project, without too many expectations, and became a consolidated subject: "Consumer Behavior and Market Research" (Bachelor's Degree in Administration – FCEyE – UNR). It begins with a brief characterization of the subject, both of its contents and of the didactic strategy applied, justifying why it could be considered a ‘singular’ subject within the career, to then present the results of a survey to a sample of 191 students who have taken the subject in these first ten years. The results show a high level of satisfaction and affirm -especially the spontaneous words of the respondents- this singularity, both for the content, with a different approach to the rest of the career, and for the didactic strategy implemented and, especially, because of the climate of the classes, with the peculiar bond that is established between professor and students. |
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