Estratégias midiáticas de contruçao de uma candidata à presidência do Brasil: uma proposta teórico-metodológica

[en] The major theoric-methodological challenge of a research that involves three complex dimensions as the f ield of com-munication, politics and the question of gender (female), is to f ind the link that makes the connection bet ween the dif ferent moments that represents the building of Rou...

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Autores principales: Bastian, Mariana, Gomes, Pedro Gilberto
Formato: artículo publishedVersion article
Lenguaje:Español
Publicado: 2013
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Acceso en línea:http://hdl.handle.net/2133/2359
http://hdl.handle.net/2133/2359
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Sumario:[en] The major theoric-methodological challenge of a research that involves three complex dimensions as the f ield of com-munication, politics and the question of gender (female), is to f ind the link that makes the connection bet ween the dif ferent moments that represents the building of Roussef f as a candi-date. It is not about f it into categories of analyzed materials or in work plans pre-def ined. The purpose is to leave these materials speaking for themselves from that scene of poli-tics mediatization, in which we realize that politics is done through appeals and requests to mediatic f ield, such as live ambience of media coverage. The politics needs to approach to the mediatization to be recognized in the current scenario. That is, Dilma Roussef f is a body that activates circulation mediatic while receiving the investment of determinations of the production of the media universe