Explorações sobre géneros textuais e mecanismos da organização temática em perspetiva comparada
The objective of this article is to observe some mechanisms of thematic progression occuring in the organization of two advertising text genres: bottle labels and advertisements of wine. We observed the thematic organization by both text genres in two natural languages: Portuguese and Spanish. The r...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article artículo publishedVersion |
| Lenguaje: | Portugués |
| Publicado: |
Edições Colibri. Centro de Linguística Universidade Nova de Lisboa
2019
|
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/2133/16943 http://hdl.handle.net/2133/16943 |
| Aporte de: |
| Sumario: | The objective of this article is to observe some mechanisms of thematic progression occuring in the organization of two advertising text genres: bottle labels and advertisements of wine. We observed the thematic organization by both text genres in two natural languages: Portuguese and Spanish. The results show that there are regularities in the composition of thematic organization and is a particular feature of genres. However, there are differences in the use of language resources that can be explained in general as cultural or use styles and not as differences in language systems. |
|---|