Consumer preferences towards beef cattle in Chile : Importance of country of origin, cut, packaging, brand and price

A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish the existence of different market segments, through a survey of 800 people. Usin...

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Autores principales: Schnettler, Berta, Sepúlveda, Néstor, Sepúlveda, José, Orellana, Ligia, Miranda, Horacio, Lobos, Germán, Mora, Marcos
Formato: article Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 2014
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Acceso en línea:http://bdigital.uncu.edu.ar/6451
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