The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quali...
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| Autores principales: | , , , , , |
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| Formato: | article Artículo publishedVersion |
| Lenguaje: | Inglés |
| Publicado: |
Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2019
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| Materias: | |
| Acceso en línea: | http://bdigital.uncu.edu.ar/13403 |
| Aporte de: |
| Sumario: | The role of food safety label in fresh vegetables has received little attention in
developing economies and less attention from the perspective of gender. In this
context, a conceptual model was developed to explain the effect of food safety label as
a moderator variable of risk perception and quality perceived for fresh vegetables from
the perspective of gender. A structural equation model was developed in central and
south central Chile, using a convenience sample (n = 1114) of vegetables buyers. The
main finding of the study was that for females, the food safety label moderated the effect
of risk perception on perceived quality; while for males this effect was not significant.
However, given that females are primarily responsible for purchasing food, food safety
labels are a tool for consumers to recognize unsafe vegetables; at the same time, it can
influence the purchase decision of those consumers worried by certain risks associated
with fresh vegetables. |
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