Feminist narratives and communication strategies in the second international women’s strike.: "Ni Una Menos" in Mendoza, organized feminism that continues to grow
On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one ha...
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| Autores principales: | , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Ciencias Políticas y Sociales
2019
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/2238 |
| Aporte de: |
| Sumario: | On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one hand; and communication for the hegemonic media with authorized voices of specialists with a staggered calendar of entry into the media agenda, on the other. We investigate here, through a dialogue with feminist activists and a discursive analysis of the journalistic coverage; the tools deployed and the unexpected alliances that allowed the urgent issues of the feminist agenda to enter the media propitiating a conversation between hegemonic journalism and feminist activism. |
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