Feminist narratives and communication strategies in the second international women’s strike.: "Ni Una Menos" in Mendoza, organized feminism that continues to grow

On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one ha...

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Detalles Bibliográficos
Autores principales: Fernandez Hasan, Valeria, Gil, Ana Soledad
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2019
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/2238
Aporte de:M de Universidad Nacional de Cuyo Ver origen
Descripción
Sumario:On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one hand; and communication for the hegemonic media with authorized voices of specialists with a staggered calendar of entry into the media agenda, on the other. We investigate here, through a dialogue with feminist activists and a discursive analysis of the journalistic coverage; the tools deployed and the unexpected alliances that allowed the urgent issues of the feminist agenda to enter the media propitiating a conversation between hegemonic journalism and feminist activism.