Femininity and Social Mobility in Working Women’s Representations. Buenos Aires (1920-1940)

This article explores how porteño female workers have been represented in mass culture during 1920s and 1930s. In particular, it examines ideas of femininity and social mobility put into play in representations of secretaries and saleswomen, especially in penny novels and films. While the literature...

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Autor principal: Tossounian, Cecilia
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Filosofía y Humanidades. Escuela de Historia 2018
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Acceso en línea:https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/18569
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Sumario:This article explores how porteño female workers have been represented in mass culture during 1920s and 1930s. In particular, it examines ideas of femininity and social mobility put into play in representations of secretaries and saleswomen, especially in penny novels and films. While the literature on Peronism has shown how female workers were praised for their beauty and femininity, this article argues that this phenomenon emerged decades before, and was dissociated from the governmental realm. Mass culture portrayed the female worker as a beautiful, young woman who aspired to upward mobility through marriage, while at the same time it warned these women about the futility of mobility by showing the tragic destiny that awaited those young women. The article focalizes on female representations, but it also incorporates the images and voices of female workers who wrote letters to magazines and participated in beauty contests.