The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline

The aim of this research is to analyze the new discourses around women’s bodies in the postfeminist context, paying special attention to the emerging “fit sensitivity”, which configures a new discursive node. I explore the tensions between the new feminist proclamations of women’s liberation and the...

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Autor principal: Albet Castillejo, Laura
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2023
Materias:
postfeminism
healthism
fitness
neoliberalism
fat studies
Postfeminismo
salutismo
neoliberalismo
Fat Studies
Acceso en línea:https://revistas.unc.edu.ar/index.php/astrolabio/article/view/38954
Aporte de:
Astrolabio de Universidad Nacional de Córdoba
id I10-R348-article-38954
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spelling I10-R348-article-389542024-01-02T14:46:23Z The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline El dispositivo fitness en el salutismo posfeminista: discursos de empoderamiento femenino a través del disciplinamiento corporal Albet Castillejo, Laura postfeminism healthism fitness neoliberalism fat studies Postfeminismo salutismo fitness neoliberalismo Fat Studies The aim of this research is to analyze the new discourses around women’s bodies in the postfeminist context, paying special attention to the emerging “fit sensitivity”, which configures a new discursive node. I explore the tensions between the new feminist proclamations of women’s liberation and the persistence of patriarchal demands, in what seems to be resolved under the strategy of total alignment between one’s own desire and the desire of the system, through narratives of body care, self-love and personal development. For this purpose, I work through three central concepts, namely “postfeminism” (Gill, 2007), “healthism” (Crawford, 1980) and “fitness dispositive” (Costa, 2010), which I relate to the figure of the “entrepreneur of the self” as theorized by Michel Foucault. All this will be exemplified in a paradigmatic publication of this type of discourse, Fitness emocional. Una potente herramienta de bienestar personal (2017), by Nessi Arauz. This work seeks to delve into and expose the different power networks found in new postfeminist discourses of “empowered women”, which are imbued within healthism discourses and can be framed within the new psychological turn of neoliberal rationality. El objetivo de esta investigación es analizar las nuevas coordenadas de los discursos en torno al cuerpo de las mujeres en el contexto posfeminista, prestando especial atención a la emergente “sensibilidad fit” que configura uno de los nuevos nodos discursivos. Se trata de explorar las tensiones entre las nuevas proclamas feministas de liberación femenina y la perduración de las exigencias patriarcales, en lo que parece resolverse bajo la estrategia de alineamiento total entre el propio deseo y el deseo del sistema a través de narrativas del cuidado del cuerpo, del amor propio y del desarrollo personal. Para ello, pondré en relación tres conceptos centrales: “posfeminismo” (Gill, 2007), “salutismo” (Crawford, 1980) y “dispositivo fitness” (Costa, 2010), a través de la figura del “empresario de sí” propuesto por Michel Foucault. Todo ello finalmente será ejemplificado a partir de una publicación paradigmática de este tipo de discursos, Fitness emocional. Una potente herramienta de bienestar personal (2017), de Nessi Arauz. Con ello se pretende ahondar y exponer las distintas tramas de poder que se encuentran en los nuevos discursos posfeministas de “la mujer empoderada”, que se imbrican con discursos salutistas y que pueden encuadrarse en las nuevas derivas del giro psicológico de la racionalidad neoliberal. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2023-07-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos revisados por pares application/pdf text/html https://revistas.unc.edu.ar/index.php/astrolabio/article/view/38954 10.55441/1668.7515.n31.38954 Astrolabio; No. 31 (2023): Neoliberal post-feminism and feminist activisms in the current capitalist and pandemic conjuncture; 46-72 Astrolabio; Núm. 31 (2023): Julio - Diciembre: El posfeminismo neoliberal y los activismos feministas en la coyuntura capitalista y pandémica actual; 46-72 Astrolabio; n. 31 (2023): Pós-feminismo neoliberal e ativismos feministas na atual conjuntura capitalista e pandêmica; 46-72 1668-7515 10.55441/1668.7515.n31 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/38954/42132 https://revistas.unc.edu.ar/index.php/astrolabio/article/view/38954/42133 Derechos de autor 2023 Laura Albet Castillejo https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-348
container_title_str Astrolabio
language Español
format Artículo revista
topic postfeminism
healthism
fitness
neoliberalism
fat studies
Postfeminismo
salutismo
fitness
neoliberalismo
Fat Studies
spellingShingle postfeminism
healthism
fitness
neoliberalism
fat studies
Postfeminismo
salutismo
fitness
neoliberalismo
Fat Studies
Albet Castillejo, Laura
The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
topic_facet postfeminism
healthism
fitness
neoliberalism
fat studies
Postfeminismo
salutismo
fitness
neoliberalismo
Fat Studies
author Albet Castillejo, Laura
author_facet Albet Castillejo, Laura
author_sort Albet Castillejo, Laura
title The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
title_short The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
title_full The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
title_fullStr The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
title_full_unstemmed The Fitness Dispositive in Postfeminist Healthism: Women Empowerment Discourses through Body Discipline
title_sort fitness dispositive in postfeminist healthism: women empowerment discourses through body discipline
description The aim of this research is to analyze the new discourses around women’s bodies in the postfeminist context, paying special attention to the emerging “fit sensitivity”, which configures a new discursive node. I explore the tensions between the new feminist proclamations of women’s liberation and the persistence of patriarchal demands, in what seems to be resolved under the strategy of total alignment between one’s own desire and the desire of the system, through narratives of body care, self-love and personal development. For this purpose, I work through three central concepts, namely “postfeminism” (Gill, 2007), “healthism” (Crawford, 1980) and “fitness dispositive” (Costa, 2010), which I relate to the figure of the “entrepreneur of the self” as theorized by Michel Foucault. All this will be exemplified in a paradigmatic publication of this type of discourse, Fitness emocional. Una potente herramienta de bienestar personal (2017), by Nessi Arauz. This work seeks to delve into and expose the different power networks found in new postfeminist discourses of “empowered women”, which are imbued within healthism discourses and can be framed within the new psychological turn of neoliberal rationality.
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2023
url https://revistas.unc.edu.ar/index.php/astrolabio/article/view/38954
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first_indexed 2024-09-03T21:39:47Z
last_indexed 2024-09-03T21:39:47Z
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