“Through the eye of representation”: On stereotypes and communication
Abstract: This article takes as its reference and methodological model “The Spectacle of the ‘Other’”, by Stuart Hall, a chapter from an Open University textbook. This chapter teaches theories of difference and of the stereotype, includes a selection of images of the black body, composing a historic...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Humanidades. Escuela de Letras
2020
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/heterotopias/article/view/31839 |
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I10-R333-article-31839 |
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Universidad Nacional de Córdoba |
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I-10 |
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R-333 |
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Heterotopías |
| language |
Español |
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Artículo revista |
| topic |
Stuart Hall, Rotimi Fani-Kayodé, living exhibits, decolonial esthetics Stuart Hall, Rotimi Fani-Kayodé, zoológicos humanos, estética decolonial |
| spellingShingle |
Stuart Hall, Rotimi Fani-Kayodé, living exhibits, decolonial esthetics Stuart Hall, Rotimi Fani-Kayodé, zoológicos humanos, estética decolonial Sovik, Liv “Through the eye of representation”: On stereotypes and communication |
| topic_facet |
Stuart Hall, Rotimi Fani-Kayodé, living exhibits, decolonial esthetics Stuart Hall, Rotimi Fani-Kayodé, zoológicos humanos, estética decolonial |
| author |
Sovik, Liv |
| author_facet |
Sovik, Liv |
| author_sort |
Sovik, Liv |
| title |
“Through the eye of representation”: On stereotypes and communication |
| title_short |
“Through the eye of representation”: On stereotypes and communication |
| title_full |
“Through the eye of representation”: On stereotypes and communication |
| title_fullStr |
“Through the eye of representation”: On stereotypes and communication |
| title_full_unstemmed |
“Through the eye of representation”: On stereotypes and communication |
| title_sort |
“through the eye of representation”: on stereotypes and communication |
| description |
Abstract: This article takes as its reference and methodological model “The Spectacle of the ‘Other’”, by Stuart Hall, a chapter from an Open University textbook. This chapter teaches theories of difference and of the stereotype, includes a selection of images of the black body, composing a historical series of these images, and concludes with strategies to contest stereotypes. With a view to contributing to research and teaching in culture studies and communication from a decolonial perspective, this article makes a close reading of Hall’s chapter with a view to understanding how it can be read far away from its original cultural setting. It reviews theories of the stereotype read in Brazil and expands on Homi Bhabha’s reading of the stereotype in terms of fetishism; it discusses the photograph that closes Hall’s text as an illustration of the most effective way of contesting stereotypes, “seeing through the eye of representation.” In addition, “The Spectacle of the ‘Other’” is read as both in tune with and removed from Brazilian cultural history and we suggest the inclusion of the ethnographic exhibitions known as “human zoos”, as part of the history of mass culture that forms the basis for our discussions of media and communication theory and of racism. The article fleshes out the decolonial esthetic Hall suggests and rereads Brazilian cultural history in a way that fills in a blank shown up by Hall’s text and, as a result, calls for a rereading of classics of communication and cultural theory from this new perspective. Its conclusions are relevant to teaching communication and cultural studies and to the research and critique of racist stereotypes. |
| publisher |
Facultad de Filosofía y Humanidades. Escuela de Letras |
| publishDate |
2020 |
| url |
https://revistas.unc.edu.ar/index.php/heterotopias/article/view/31839 |
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2024-09-03T21:09:33Z |
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I10-R333-article-318392021-04-14T12:14:32Z “Through the eye of representation”: On stereotypes and communication “Através do olhar da representação”: Sobre o estereótipo e a comunicação Sovik, Liv Stuart Hall, Rotimi Fani-Kayodé, living exhibits, decolonial esthetics Stuart Hall, Rotimi Fani-Kayodé, zoológicos humanos, estética decolonial Abstract: This article takes as its reference and methodological model “The Spectacle of the ‘Other’”, by Stuart Hall, a chapter from an Open University textbook. This chapter teaches theories of difference and of the stereotype, includes a selection of images of the black body, composing a historical series of these images, and concludes with strategies to contest stereotypes. With a view to contributing to research and teaching in culture studies and communication from a decolonial perspective, this article makes a close reading of Hall’s chapter with a view to understanding how it can be read far away from its original cultural setting. It reviews theories of the stereotype read in Brazil and expands on Homi Bhabha’s reading of the stereotype in terms of fetishism; it discusses the photograph that closes Hall’s text as an illustration of the most effective way of contesting stereotypes, “seeing through the eye of representation.” In addition, “The Spectacle of the ‘Other’” is read as both in tune with and removed from Brazilian cultural history and we suggest the inclusion of the ethnographic exhibitions known as “human zoos”, as part of the history of mass culture that forms the basis for our discussions of media and communication theory and of racism. The article fleshes out the decolonial esthetic Hall suggests and rereads Brazilian cultural history in a way that fills in a blank shown up by Hall’s text and, as a result, calls for a rereading of classics of communication and cultural theory from this new perspective. Its conclusions are relevant to teaching communication and cultural studies and to the research and critique of racist stereotypes. Resumo: O presente texto toma como ponto de referência e modelo metodológico “O espetáculo do ‘outro’”, de Stuart Hall, um capítulo de um manual da Open University. Esse capítulo ensina teorias da diferença e do estereótipo, traz uma seleção de imagens do corpo negro, compondo uma sequência histórica dessas imagens, e conclui com formas de contestar o estereótipo. Na busca de contribuir para pesquisas e ensino em cultura e comunicação que se realizam desde uma perspectiva decolonial, este texto faz um close reading do texto de Hall com vistas a entender como pode ser lido longe de seu contexto cultural original. Revê teorias do estereótipo lidos no Brasil e examina, especialmente, a de Homi Bhabha, que entende o estereótipo em termos do fetichismo; discute a foto que fecha o artigo de Hall como ilustração da forma mais eficaz de contestar o estereótipo, “ver através do olhar da representação”. Adicionalmente, lê-se o texto de Hall a partir de seu encaixe e desencaixe da história cultural brasileira e sugere a inclusão das exposições etnográficas ou “zoológicos humanos” na história da cultura de massa que embasa nossas discussões de mídia e comunicação e do racismo. São frutos dessa discussão a exploração do modelo de estética decolonial sugerido por Hall e uma releitura da história cultural brasileira que, ao preencher uma lacuna, convida a uma releitura de teóricos clássicos da comunicação desde essa nova perspectiva. Suas conclusões são relevantes para o ensino em Comunicação e Estudos Culturais e a pesquisa e crítica a estereótipos racistas. Facultad de Filosofía y Humanidades. Escuela de Letras 2020-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Scientific articles Artículos científicos application/pdf https://revistas.unc.edu.ar/index.php/heterotopias/article/view/31839 Heterotopías; Vol. 3 No. 6 (2020): "Experience of the pause and pause of experience: thought, speeches and practices in detention"; 1-27 Heterotopías; Vol. 3 Núm. 6 (2020): "Experiencia de la pausa y pausa de la experiencia: pensamiento, discursos y prácticas en la detención"; 1-27 2618-2726 spa https://revistas.unc.edu.ar/index.php/heterotopias/article/view/31839/32693 https://creativecommons.org/licenses/by-nc-sa/4.0 |