Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens

Connecting science with daily life, school science with the mass media and advertising in particular is a strategy for teaching science aiming at civic education. This work analyzes an experience in initial teacher education based on 3 television advertising spots used as teaching resources, coordin...

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Autores principales: Dalmás, Darío, Grilli Silva, Javier
Formato: Artículo revista
Lenguaje:Español
Publicado: Asociación de Docentes de Ciencias Biológicas de la Argentina 2016
Acceso en línea:https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533
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Revista de Educación en Biología de Universidad Nacional de Córdoba
id I10-R313-article-22533
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spelling I10-R313-article-225332023-08-08T18:25:40Z Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens Publicidad y concepciones de evolución biológica. Ciencia, cotidianidad y educación para la ciudadanía Dalmás, Darío Grilli Silva, Javier Connecting science with daily life, school science with the mass media and advertising in particular is a strategy for teaching science aiming at civic education. This work analyzes an experience in initial teacher education based on 3 television advertising spots used as teaching resources, coordinating the educational actions of two subjects: Evolutionary Biology and Education Didactics - Practice. The results obtained show significant achievements in terms of learning basic biological concepts in the field of biological evolution, as well as of raising the awareness of teachers-to-be about the importance of targeting a teaching of science binding with functional everyday life, contributing to civic education. Conectar ciencia con cotidianidad, ciencia escolar con los medios de comunicación y con la publicidad en particular, es una estrategia de enseñanza de la ciencia apuntando a la formación ciudadana. El trabajo recoge una experiencia en formación docente inicial que con base en 3 spot publicitarios televisivos utilizados como recursos didácticos, coordinó las acciones educativas de dos asignaturas: Biología Evolutiva y Didáctica-Práctica Docente. Los resultados obtenidos son significativos en el aprendizaje de conceptos biológicos fundamentales en el campo de la evolución biológica, así como en la concientización lograda en los profesores en formación sobre la importancia de apuntar a una enseñanza de las ciencias vinculante con la cotidianidad, funcional, aportadora a la formación de ciudadanía. Asociación de Docentes de Ciencias Biológicas de la Argentina 2016-06-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf image/jpeg https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533 10.59524/2344-9225.v19.n1.22533 Journal of Biology Education; Vol. 19 No. 1 (2016): Revista de Educación en Biología; (pp. 100-111) Revista de Educación en Biología; Vol. 19 Núm. 1 (2016): Revista de Educación en Biología; (pp. 100-111) 2344-9225 0329-5192 10.59524/2344.9225.v19.n1 spa https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533/22152 https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533/27182 Derechos de autor 2016 Darío Dalmás, Javier Grilli Silva https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-313
container_title_str Revista de Educación en Biología
language Español
format Artículo revista
author Dalmás, Darío
Grilli Silva, Javier
spellingShingle Dalmás, Darío
Grilli Silva, Javier
Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
author_facet Dalmás, Darío
Grilli Silva, Javier
author_sort Dalmás, Darío
title Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
title_short Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
title_full Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
title_fullStr Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
title_full_unstemmed Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
title_sort advertising and conceptions of biological evolution. science, daily life and education for citizens
description Connecting science with daily life, school science with the mass media and advertising in particular is a strategy for teaching science aiming at civic education. This work analyzes an experience in initial teacher education based on 3 television advertising spots used as teaching resources, coordinating the educational actions of two subjects: Evolutionary Biology and Education Didactics - Practice. The results obtained show significant achievements in terms of learning basic biological concepts in the field of biological evolution, as well as of raising the awareness of teachers-to-be about the importance of targeting a teaching of science binding with functional everyday life, contributing to civic education.
publisher Asociación de Docentes de Ciencias Biológicas de la Argentina
publishDate 2016
url https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533
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AT grillisilvajavier advertisingandconceptionsofbiologicalevolutionsciencedailylifeandeducationforcitizens
AT dalmasdario publicidadyconcepcionesdeevolucionbiologicacienciacotidianidadyeducacionparalaciudadania
AT grillisilvajavier publicidadyconcepcionesdeevolucionbiologicacienciacotidianidadyeducacionparalaciudadania
first_indexed 2024-09-03T20:31:00Z
last_indexed 2024-09-03T20:31:00Z
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