Advertising and Conceptions of Biological Evolution. Science, Daily Life and Education for Citizens
Connecting science with daily life, school science with the mass media and advertising in particular is a strategy for teaching science aiming at civic education. This work analyzes an experience in initial teacher education based on 3 television advertising spots used as teaching resources, coordin...
Guardado en:
| Autores principales: | , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Asociación de Docentes de Ciencias Biológicas de la Argentina
2016
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/revistaadbia/article/view/22533 |
| Aporte de: |
| Sumario: | Connecting science with daily life, school science with the mass media and advertising in particular is a strategy for teaching science aiming at civic education. This work analyzes an experience in initial teacher education based on 3 television advertising spots used as teaching resources, coordinating the educational actions of two subjects: Evolutionary Biology and Education Didactics - Practice. The results obtained show significant achievements in terms of learning basic biological concepts in the field of biological evolution, as well as of raising the awareness of teachers-to-be about the importance of targeting a teaching of science binding with functional everyday life, contributing to civic education. |
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