Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946

The policies that were employed in Argentina in order to overcome the consequences of the 1930 crisis were made operative, in the case of agrarian and agro-industrial activities, through production and commerce public regulation. The office that was created relative to wine production was the Wine R...

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Autor principal: Ospital, María Silvia
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Estudios Históricos Profesor Carlos S. A. Segreti 2009
Materias:
vitivinicultura
regulación
consumo
publicidad
wine making
regulation
consumption
publicity
Acceso en línea:https://revistas.unc.edu.ar/index.php/anuarioceh/article/view/23219
Aporte de:
Anuario del Centro de Estudios Históricos Profesor Carlos S. A. Segreti de Universidad Nacional de Córdoba
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spelling I10-R307-article-232192021-06-01T21:55:01Z Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946 Más allá de la regulación. Políticas nacionales y provincials en cuestiones vitivinícolas, 1935-1946 Ospital, María Silvia vitivinicultura regulación consumo publicidad wine making regulation consumption publicity The policies that were employed in Argentina in order to overcome the consequences of the 1930 crisis were made operative, in the case of agrarian and agro-industrial activities, through production and commerce public regulation. The office that was created relative to wine production was the Wine Regulation Board, which started to function in 1935. As the regulations coming from the aforementioned national office were put into practice, local authorities and private enterprises also made use of various practices intended to diminish the nastiest effects of the crisis and to relocate the agro industry both in the local and national market. This paper intends to perform and study of the assemblage of those policies, which included advertisement campaigns in favor of the consumption of national wine, advice on improving wines quality various attempts at rationalizing the production method; as well as the creation of a "mythology" associated to the growing of grape and the elaboration of wine, with the establishment of the "Fiesta de la Vendimia". The consumer market, the organization of the production and the development of consensus were the areas of activity of both businessmen and public servants. Las políticas implementadas en el país para superar las consecuencias de la crisis de 1930 se manifestaron, en el caso de las actividades agrarias y agroindustriales, en medidas de regulación de la producción y el comercio. La entidad creada para ocuparse de la vitivinicultura fue la Junta Reguladora de Vinos que comenzó a operar a partir de 1935. Al mismo tiempo que se ponían en ejecución las disposiciones emanadas de ese organismo nacional, autoridades provinciales de la región productora e instituciones empresariales arbitraban diversas prácticas destinadas a paliar las aristas más agudas de la crisis y a reposicionar a la agroindustria en el ámbito local y el mercado nacional. El trabajo intenta realizar el análisis del conjunto de estas prácticas, que abarcaron campañas publicitarias a favor del consumo de vinos nacionales, operaciones y consejos destinados a mejorar la calidad de los productos elaborados, diversos intentos de organización racional de la producción, así como la construcción de una "mitología" asociada al cultivo de la vid y la elaboración de vinos con el establecimiento de la Fiesta de la Vendimia. Mercado de consumo, organización de la producción y construcción de consensos fueron los ámbitos de acción de funcionarios y empresarios. Centro de Estudios Históricos Profesor Carlos S. A. Segreti 2009-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/anuarioceh/article/view/23219 10.52885/2683-9164.v.n6.23219 Anuario del Centro de Estudios Históricos Profesor Carlos S. A. Segreti; Núm. 6 (2006); 223-238 2683-9164 1666-6836 10.52885/2683-9164.v.n6 spa https://revistas.unc.edu.ar/index.php/anuarioceh/article/view/23219/22954 Derechos de autor 2006 María Silvia Ospital
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-307
container_title_str Anuario del Centro de Estudios Históricos Profesor Carlos S. A. Segreti
language Español
format Artículo revista
topic vitivinicultura
regulación
consumo
publicidad
wine making
regulation
consumption
publicity
spellingShingle vitivinicultura
regulación
consumo
publicidad
wine making
regulation
consumption
publicity
Ospital, María Silvia
Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
topic_facet vitivinicultura
regulación
consumo
publicidad
wine making
regulation
consumption
publicity
author Ospital, María Silvia
author_facet Ospital, María Silvia
author_sort Ospital, María Silvia
title Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
title_short Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
title_full Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
title_fullStr Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
title_full_unstemmed Beyond regulation. National and Provincial Policies on Wine Issues, 1935-1946
title_sort beyond regulation. national and provincial policies on wine issues, 1935-1946
description The policies that were employed in Argentina in order to overcome the consequences of the 1930 crisis were made operative, in the case of agrarian and agro-industrial activities, through production and commerce public regulation. The office that was created relative to wine production was the Wine Regulation Board, which started to function in 1935. As the regulations coming from the aforementioned national office were put into practice, local authorities and private enterprises also made use of various practices intended to diminish the nastiest effects of the crisis and to relocate the agro industry both in the local and national market. This paper intends to perform and study of the assemblage of those policies, which included advertisement campaigns in favor of the consumption of national wine, advice on improving wines quality various attempts at rationalizing the production method; as well as the creation of a "mythology" associated to the growing of grape and the elaboration of wine, with the establishment of the "Fiesta de la Vendimia". The consumer market, the organization of the production and the development of consensus were the areas of activity of both businessmen and public servants.
publisher Centro de Estudios Históricos Profesor Carlos S. A. Segreti
publishDate 2009
url https://revistas.unc.edu.ar/index.php/anuarioceh/article/view/23219
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first_indexed 2024-09-03T20:26:09Z
last_indexed 2024-09-03T20:26:09Z
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