Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro

In times of globalization, the national is blurred at the same time as it struggles to reaffirm itself in the face of agile flows of information, goods and people. The mass media convey icons, symbols, "superpersonalities" evidencing the complex lines that cross those interrelations. Such...

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Autor principal: Cajarville Fernández, Daniel
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones de la Facultad de Filosofía y Humanidades 2021
Materias:
Uruguay
Globalization
Cultural Industry
Nation Branding
Natalia Oreiro
Globalización
Industria Cultural
Marca País
Acceso en línea:https://revistas.unc.edu.ar/index.php/etcetera/article/view/33903
Aporte de:
Etcétera. Revista del Área de Ciencias Sociales del CIFFyH de Universidad Nacional de Córdoba
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spelling I10-R300-article-339032021-07-15T19:02:42Z Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro Ser del Río de la Plata: Uruguay en tiempos de nation branding a través de una célebre oriental, Natalia Oreiro Cajarville Fernández, Daniel Uruguay Globalization Cultural Industry Nation Branding Natalia Oreiro Uruguay Globalización Industria Cultural Marca País Natalia Oreiro In times of globalization, the national is blurred at the same time as it struggles to reaffirm itself in the face of agile flows of information, goods and people. The mass media convey icons, symbols, "superpersonalities" evidencing the complex lines that cross those interrelations. Such processes are investigated here to think about contemporary Uruguay in a globalizing world, through one of the most easily recognizable Uruguayans outside the country: Natalia Oreiro. References to "being Uruguayan" emerge in the construction of its public image, allowing to explore the attributes put into play for such identifications, while also the reception around its figure makes it possible to inquire about cultural consumption and country image for the referred South American state. En tiempos de globalización, lo nacional se desdibuja a la vez que pugna por reafirmarse ante ágiles flujos de información, bienes y personas. Los medios de masas vehiculan íconos, símbolos, “superpersonalidades” evidenciando los complejos trazos que atraviesan aquella interrelación. Tales procesos son aquí indagados para pensar el Uruguay contemporáneo en un mundo globalizante, a través de una de las uruguayas más fácilmente reconocibles fuera de fronteras: Natalia Oreiro. Referencias a “lo uruguayo” emergen en la construcción de su imagen pública, interpelando sobre los atributos puestos en juego para tales identificaciones, a la vez que también la recepción en torno a su figura posibilita indagar sobre consumo cultural e imagen país para el referido país sudamericano.   Centro de Investigaciones de la Facultad de Filosofía y Humanidades 2021-07-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/etcetera/article/view/33903 Etcétera. Revista del Área de Ciencias Sociales del CIFFyH; Núm. 8 (2021) 2618-4281 spa https://revistas.unc.edu.ar/index.php/etcetera/article/view/33903/34318 Derechos de autor 2021 Etcétera. Revista del Área de Ciencias Sociales del CIFFyH https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-300
container_title_str Etcétera. Revista del Área de Ciencias Sociales del CIFFyH
language Español
format Artículo revista
topic Uruguay
Globalization
Cultural Industry
Nation Branding
Natalia Oreiro
Uruguay
Globalización
Industria Cultural
Marca País
Natalia Oreiro
spellingShingle Uruguay
Globalization
Cultural Industry
Nation Branding
Natalia Oreiro
Uruguay
Globalización
Industria Cultural
Marca País
Natalia Oreiro
Cajarville Fernández, Daniel
Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
topic_facet Uruguay
Globalization
Cultural Industry
Nation Branding
Natalia Oreiro
Uruguay
Globalización
Industria Cultural
Marca País
Natalia Oreiro
author Cajarville Fernández, Daniel
author_facet Cajarville Fernández, Daniel
author_sort Cajarville Fernández, Daniel
title Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
title_short Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
title_full Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
title_fullStr Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
title_full_unstemmed Being from Río de la Plata: Uruguay in times of nation branding through a famous Uruguayan, Natalia Oreiro
title_sort being from río de la plata: uruguay in times of nation branding through a famous uruguayan, natalia oreiro
description In times of globalization, the national is blurred at the same time as it struggles to reaffirm itself in the face of agile flows of information, goods and people. The mass media convey icons, symbols, "superpersonalities" evidencing the complex lines that cross those interrelations. Such processes are investigated here to think about contemporary Uruguay in a globalizing world, through one of the most easily recognizable Uruguayans outside the country: Natalia Oreiro. References to "being Uruguayan" emerge in the construction of its public image, allowing to explore the attributes put into play for such identifications, while also the reception around its figure makes it possible to inquire about cultural consumption and country image for the referred South American state.
publisher Centro de Investigaciones de la Facultad de Filosofía y Humanidades
publishDate 2021
url https://revistas.unc.edu.ar/index.php/etcetera/article/view/33903
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last_indexed 2024-09-03T20:21:57Z
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