The environmental collapse in affective terms: emotions and media narratives to move from anesthesia to action

This work tackles the processes of meaning-making in socio-environmental struggles through a confluence of approaches between studies of emotions and social communication, highlighting the political dimension of affectivity. It relies on the affective turn to understand emotions as social constructi...

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Autor principal: Echevarría, Luciana
Formato: Artículo revista
Lenguaje:Español
Publicado: Anarchivo [Facultad de Ciencias de la Comunicación] 2024
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Acceso en línea:https://revistas.unc.edu.ar/index.php/CIPeCo/article/view/46001
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Sumario:This work tackles the processes of meaning-making in socio-environmental struggles through a confluence of approaches between studies of emotions and social communication, highlighting the political dimension of affectivity. It relies on the affective turn to understand emotions as social constructions that influence and are influenced by media narratives, which in turn impact on collective experiences. In this way, the role of emotions in the context of climate change and environmental collapse is analyzed, considering the work Afectividad ambiental. Sensibilidad, empatía, estéticas del habitar (2020) by Omar Felipe Giraldo and Ingrid Toro, who argue that civilizational collapse is an affective problem, therefore it is necessary to dismantle the “regimen of affectivity” of capitalist modernity that keeps us anesthetized. Furthermore, an exploratory analysis of media narratives on social networks is conducted, focusing on how activists and social movements appeal to emotions to promote collective action, primarily through the aesthetics of shock, rhetorical figures, metaphors, and images of confrontation.