Mad Men

In this article I analyze the theoretical proposal of Betty Friedan developed in her book The Feminine Mystique published in 1963 and half a century later, her analysis is still valid in our context. In addition to the author’s arguments, I expose some scenes and dialogues of Matthew Weiner’s Mad Me...

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Autor principal: Busquier, Lucía
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2018
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Acceso en línea:https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764
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record_format ojs
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-10
container_title_str Revistas de la UNC
language Español
format Artículo revista
topic Feminism | Second Wave | Women | Advertising agency
Feminismo
Segunda Ola
Mujeres
Agencia publicitaria
spellingShingle Feminism | Second Wave | Women | Advertising agency
Feminismo
Segunda Ola
Mujeres
Agencia publicitaria
Busquier, Lucía
Mad Men
topic_facet Feminism | Second Wave | Women | Advertising agency
Feminismo
Segunda Ola
Mujeres
Agencia publicitaria
author Busquier, Lucía
author_facet Busquier, Lucía
author_sort Busquier, Lucía
title Mad Men
title_short Mad Men
title_full Mad Men
title_fullStr Mad Men
title_full_unstemmed Mad Men
title_sort mad men
description In this article I analyze the theoretical proposal of Betty Friedan developed in her book The Feminine Mystique published in 1963 and half a century later, her analysis is still valid in our context. In addition to the author’s arguments, I expose some scenes and dialogues of Matthew Weiner’s Mad Men TV series (2007-2015) located temporarily in the 1960s in New York City, period that coincides with the Second Wave of feminism in the United States and the context where the analysis developed by Friedan influenced. In this TV series where the daily life of an advertising agency is shown, a large number of mentions can be seen of the claims promoted by the feminists of that decade and various situations in which women were located in a secondary location, as was also the case (and it happens) in society
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2018
url https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764
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