Cita APA (7a ed.)

McCarthy, E. J., & Perreault, W. J. (2000). Basic marketing: A global managerial - approach (13th ed.). s. n..

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y William J. Perreault. Basic Marketing: A Global Managerial - Approach. 13th ed. [S.l.: s. n., 2000.

Cita MLA (8a ed.)

McCarthy, E. Jerome, y William J. Perreault. Basic Marketing: A Global Managerial - Approach. 13th ed. s. n., 2000.