Cita APA (7a ed.)

International Center for the Advancement of Management Education (ICAME), Stanford, California. Universidad de Stanford. Escuela para Graduados en Administración de Empresas, Boyd, H. W., Jr, Gibson, D. M., Iffland, C. P., & Tavis, L. A. (1967). CASOS en "marketing". Addison-Wesley.

Cita Chicago Style (17a ed.)

International Center for the Advancement of Management Education (ICAME), California. Universidad de Stanford. Escuela para Graduados en Administración de Empresas Stanford, Harper W. Boyd, Jr, Donald M. Gibson, Charles P. Iffland, y Lee A. Tavis. CASOS En "Marketing". Reading, Mass.: Addison-Wesley, 1967.

Cita MLA (8a ed.)

International Center for the Advancement of Management Education (ICAME), et al. CASOS En "Marketing". Addison-Wesley, 1967.