Cita APA (7a ed.)

Holmes, P. (1960). Marketing research: Principles and readings (1st edition.). South-Western.

Cita Chicago Style (17a ed.)

Holmes, P.M. Marketing Research: Principles and Readings. 1st edition. Cincinnati, Ohiio: South-Western, 1960.

Cita MLA (8a ed.)

Holmes, P.M. Marketing Research: Principles and Readings. 1st edition. South-Western, 1960.