Cita APA (7a ed.)

AMA Winter Educators' Conference & American Marketing Association. (1982). AMA Winter Educators' Conference: [proceedings]. American Marketing Association.

Cita Chicago Style (17a ed.)

AMA Winter Educators' Conference y American Marketing Association. AMA Winter Educators' Conference: [proceedings]. Chicago, IL: American Marketing Association, 1982.

Cita MLA (8a ed.)

AMA Winter Educators' Conference y American Marketing Association. AMA Winter Educators' Conference: [proceedings]. American Marketing Association, 1982.