Pot Noodle Case Study: Resurrecting an Unpopular Product Into an Iconic, Entertaining Brand

Guardado en:

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2008
Materias:	Pasta Industry
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

Ejemplares similares

Worldwide Cookie, Cracker & Pasta Mfg Industry Report

United States Cookie, Cracker & Pasta Mfg Industry Report

Nespresso Case Study: Lifestyle Branding in Coffee
Publicado: (2007)

SunChips Case Study: Re-Branding a Product with Greener Credentials
Publicado: (2008)

United States Cookie Cracker & Pasta Manufacturing Industry Jobs & Wages Report

Marmite & Vegemite Case Study: Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty
Publicado: (2008)

TIER Industry Report - Noodles

Firefly Case Study: Creating an Ethical Functional Drink Brand
Publicado: (2009)

Glowelle Case Study: Creating a Successful Nutraceutical Brand
Publicado: (2010)

Costa Coffee Case Study: Retaining Brand Leadership in Coffee Shops
Publicado: (2008)

Smart Balance Case Study: Building Brand Share in Functional Foods
Publicado: (2008)

Diet Coke Case Study: Repositioning a Brand as Gender Neutral
Publicado: (2005)

Peperami Case Study: Successfully Targeting a Brand Towards Young Adults
Publicado: (2009)

Coca-Cola Case Study: The Worlds Most Recognisble Brand
Publicado: (2011)

Coffeeheaven Case Study: Growing Brand Share in the Nascent Central & Eastern European Coffee Market
Publicado: (2008)

Popchips Case Study: Establishing a Healthier Snack Brand in a Crowded Market
Publicado: (2010)

Nudie Case Study: Utilizing Grassroots Marketing to Help Build a Brand
Publicado: (2007)

Retro Snack Brands Case Study: Capitalizing on the Consumer Desire for Nostalgia
Publicado: (2008)

Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
Publicado: (2009)

Wheaties Fuel Cereal Case Study: Re-Energizing a Stalling Cereal Brand
Publicado: (2009)

Business Process Management: Air Products Case Study
Publicado: (2005)

Eat Natural Case Study: Establishing a Brand in the Breakfast Cereal & Cereal Bar Markets
Publicado: (2008)

Monster Energy Case Study: Building Successful Brands in the Competitive U.S. Energy Drinks Market
Publicado: (2008)

Feel Good Drinks Case Study: Successfully Developing a 'Feel-Good' Brand Ethos
Publicado: (2008)

Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
Publicado: (2009)

Lambrini Case Study: Growth & Evolution of a Female-Specific Alcoholic Drinks Brand
Publicado: (2009)

Business Process Management II: Air Products Case Study
Publicado: (2006)

Enjoy Life Natural Brands Case Study: Capitalizing on Rising Consumer Inteest in Anti-Allergy Foods
Publicado: (2009)

Wild Bunch & Co. Case Study: Growing a Personal Need into a Natural & Organic Consumer Brand
Publicado: (2009)

Stoats Porridge Bars Case Study: Fusing Traditional Cooking, Healthy Eating Trends & Guerrilla Marketing to Establish a Brand
Publicado: (2009)

Amy's Kitchen Case Study: From Start-Up to Leading Natural & Organic Frozen Food Brand
Publicado: (2009)

Cafedirect Case Study: Successfully Marketing Fairtrade Products in the UK
Publicado: (2008)

SuperJam Case Study: Redefining the Jam Market by Emphasizing a Healthy Product Offering
Publicado: (2009)

Frito-Lay Case Study: Maintaining Growth Through Innovative Marketing & Product Development
Publicado: (2007)

Flora & Bannerol Case Study: Obtaining Consumer Loyalty in Cholesterol-Lowering Products
Publicado: (2007)

Tesco Case Study: U.S. Grocery Retail
Publicado: (2011)

Using Communities of Practice: Air Products & Chemicals, Inc. Case Study
Publicado: (2005)

Cherrygood Case Study
Publicado: (2011)

Warburtons & Kingsmill Case Study: Countering Rising Wheat Prices with Premium & Healthier Products
Publicado: (2007)

Mother Energy Drink Case Study: Successfully Relaunching a Product on the Brink of Failure
Publicado: (2010)