Cita APA (7a ed.)

Baack, D., & Clow, K. E. (2005). Concise Encyclopedia of Advertising. Taylor & Francis.

Cita Chicago Style (17a ed.)

Baack, Donald, y Kenneth E. Clow. Concise Encyclopedia of Advertising. Taylor & Francis, 2005.

Cita MLA (8a ed.)

Baack, Donald, y Kenneth E. Clow. Concise Encyclopedia of Advertising. Taylor & Francis, 2005.