Forest Laboratories & Schering-Plough Case Studies: Pharmaceutical Licensing Strategies

Guardado en:

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2005
Materias:	Business (General)
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

Ejemplares similares

Black Book - Schering Plough Corporation (1985)

Combination Products Case Study (Novartis, GSK, Abbott, Merck/Schering-Plough)
Publicado: (2008)

Roche-Kosan Case Study: Successful Early Licensing Strategies
Publicado: (2005)

IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies
Publicado: (2005)

Schering-Plough Corporation SWOT Analysis

Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing
Publicado: (2005)

GSK & Roche Case Study: Implementing Seismic Changes in Pharmaceutical R&D Strategies
Publicado: (2008)

Novartis & Genentech Case Studies: Pharmaceutical Portfolio Management
Publicado: (2005)

GSK, Wyeth & Forest Laboratories Case Study: Prolonging a Drug's Lifecycle in the Antidepressant Market
Publicado: (2007)

Using Knowledge Management to Drive Innovation: Millenium Pharmaceuticals Case Study
Publicado: (2005)

Improving Growth & Profits: Roche Pharmaceuticals Case Study
Publicado: (2005)

SimStar & RXVP Case Studies: Providing Compliance Services to Pharmaceutical Firms
Publicado: (2005)

Pfizerforliving.com & Committedtokids.com Case Studies: Promoting Pharmaceuticals Through Lifestyle Websites
Publicado: (2004)

Micromass Communications & SoftWatch Case Studies: Healthcare Compliance Strategies
Publicado: (2005)

Innocent Drinks Case Study: Making Use of Alternative Marketing Strategies
Publicado: (2004)

Britannia, Nationwide & BBVA Case Studies: Customer Retention Strategies in European Mortgages
Publicado: (2005)

Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
Publicado: (2004)

Telecom Plus Case Study: Using a Virtual Multi-Utility Strategy
Publicado: (2004)

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming
Publicado: (2004)

Singulair & Taxotere Case Study: Combining Indication Expansion Strategies
Publicado: (2007)

Fosamax Case Study: Lifecycle Management Strategies in the Osteoporosis Market
Publicado: (2008)

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
Publicado: (2004)

Roche, Schering & GlaxoSmithKline Case Studies: Pharmaceutical Project Management
Publicado: (2005)

Zyrtec.com & Purplepill.com Case Studies: How Pharmaceutical Companies Can Attract Consumers to Product Websites
Publicado: (2004)

Lyrica Case Study: Building a Successful Drug Launch Strategy
Publicado: (2008)

KBL & Tilney Case Studies
Publicado: (2005)

Guinness Case Study: Rejuvenating an Established Brand
Publicado: (2004)

E.on Case Study: Successful Corporate Rebranding
Publicado: (2004)

Strattera Case Study: Extending Opportunities in the ADHD Market
Publicado: (2005)

Symbicort Case Study: Creating Differentiation in Comination Products
Publicado: (2005)

CocoaVia Case Study: Marketing Healthy Chocolate
Publicado: (2005)

Prudential Case Study: Successful Marketing to the Over-45s
Publicado: (2005)

Smud Case Study: Broadening the Appeal of Green Energy
Publicado: (2004)

Pepsico Case Study: Exploiting the Low Carbohydrate Phenomenon
Publicado: (2004)

TXU & Essent Case Studies: Affinity Partnerships with Retailers
Publicado: (2004)

Advair Case Study: Effective Promotion of New Drugs
Publicado: (2004)

Pharmaceutical Logistics Industry Profile: Europe

Pharmaceutical Logistics Industry Profile: France

Pharmaceutical Logistics Industry Profile: Germany

Pharmaceutical Logistics Industry Profile: Spain