British Gas Case Study: Innovation in Customer Relationship Management

Guardado en:

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2004
Materias:	Business (General)
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

Ejemplares similares

British Gas Case Study: Generating Custom Through Online Advertising
Publicado: (2004)

HSBC & Newcastle Building Society Case Studies: Improving Customer Relationship Management
Publicado: (2005)

British Gas & Exelon Case Studies: Undertaking Systems Development Through the Horizontal Approach
Publicado: (2004)

BT Openworld Case Study: Winning the War on Customer Satisfaction
Publicado: (2004)

Easyjet Case Study: A Low Cost Approach to Customer Service
Publicado: (2004)

Hansapank Case Study: Retaining Local Customer Focus at Times of Expansion
Publicado: (2005)

Customer Relationship Management
por: Anderson, Kristin
Publicado: (2001)

LADWP Case Study: Investing in Call Monitoring Technology to Improve Customer Service
Publicado: (2004)

Yorkshire Water Case Study: Improving Customer Service Provision within the Utilities Industry
Publicado: (2004)

British Gas Utility Market Report

Scottish Power Case Study: Utilizing the 6-Sigma Process within Utilities Customer Services
Publicado: (2004)

La Caixa Case Study: Innovation in the European Pay Later Cards Market
Publicado: (2004)

Novartis & Genentech Case Studies: Pharmaceutical Portfolio Management
Publicado: (2005)

Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
Publicado: (2004)

KBL & Tilney Case Studies
Publicado: (2005)

Ruffer & C Hoare & Co Case Studies: How Small Private Wealth Managers Can Boost Business
Publicado: (2005)

Britannia, Nationwide & BBVA Case Studies: Customer Retention Strategies in European Mortgages
Publicado: (2005)

Guinness Case Study: Rejuvenating an Established Brand
Publicado: (2004)

E.on Case Study: Successful Corporate Rebranding
Publicado: (2004)

Innovation: Putting Ideas into Action Procter & Gamble Case Study
Publicado: (2006)

Smud Case Study: Broadening the Appeal of Green Energy
Publicado: (2004)

Pepsico Case Study: Exploiting the Low Carbohydrate Phenomenon
Publicado: (2004)

TXU & Essent Case Studies: Affinity Partnerships with Retailers
Publicado: (2004)

Advair Case Study: Effective Promotion of New Drugs
Publicado: (2004)

Strattera Case Study: Extending Opportunities in the ADHD Market
Publicado: (2005)

Symbicort Case Study: Creating Differentiation in Comination Products
Publicado: (2005)

CocoaVia Case Study: Marketing Healthy Chocolate
Publicado: (2005)

Prudential Case Study: Successful Marketing to the Over-45s
Publicado: (2005)

British Utility Market Report

Atlantic Case Study: Rapid Organic Growth in Utility Retailing
Publicado: (2004)

Birds Eye Case Study: Revitalizing the Image of Frozen Foods
Publicado: (2004)

Medical Websites Case Study: Targeting the Needs of Medical Practitioners
Publicado: (2004)

Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning
Publicado: (2004)

Banca Woolwich Case Study: Entering the Mortgage Market Aren
Publicado: (2004)

Exel Case Study: Maintaining a Leading Position in Logistics
Publicado: (2004)

Takeda Case Study: Reinvigorating Sales Methods in UK Healthcare
Publicado: (2005)

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market
Publicado: (2005)

Johnson & Johnson Case Study: Overcoming Genericization in the ADHD Market
Publicado: (2005)

Roche Case Study: Becoming a Targeted Medicine Player
Publicado: (2005)

Roche-Kosan Case Study: Successful Early Licensing Strategies
Publicado: (2005)