American Express Case Study: Using Prepaid Cards to Target the Travel Market
Guardado en:
| Formato: | Electrónico Libro electrónico |
|---|---|
| Lenguaje: | Inglés |
| Publicado: |
Marketline
2004
|
| Materias: | |
| Acceso en línea: | Available in Business Source Complete. |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Ejemplares similares
-
Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups
Publicado: (2005) -
MBNA Europe Bank Case Study: Breaking into the UK Credit Card Market
Publicado: (2004) -
Chase Case Study: Blueprint for Future Card Services?
Publicado: (2010) -
Garanti Bank & Mashreqbank Case Study: Innovations in Payment Card Loyalty Programs
Publicado: (2007) -
Airplus & Bnp Paribas Case Studies: Improving the Performance of Commercial Card Issuers
Publicado: (2004)