Cita APA (7a ed.)

(1996). Merchandising (6a. ed.). Prentice-Hall Hispanoamericana.

Cita Chicago Style (17a ed.)

Merchandising. 6a. ed. México: Prentice-Hall Hispanoamericana, 1996.

Cita MLA (8a ed.)

Merchandising. 6a. ed. Prentice-Hall Hispanoamericana, 1996.