Cita APA (7a ed.)

Stanton, W. J. (1981). Fundamentals of marketing (6th. ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentals of Marketing. 6th. ed. New York: McGraw-Hill, 1981.

Cita MLA (8a ed.)

Stanton, William J. Fundamentals of Marketing. 6th. ed. McGraw-Hill, 1981.