Cita APA (7a ed.)

Rapp, S., & Collins, T. L. (1993). Maximarketing (Ed. rev.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Rapp, Stan, y Thomas L. Collins. Maximarketing. Ed. rev. Madrid: McGraw-Hill, 1993.

Cita MLA (8a ed.)

Rapp, Stan, y Thomas L. Collins. Maximarketing. Ed. rev. McGraw-Hill, 1993.