Marketing : a canadian profile /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Toronto :
Pitman,
1972
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Chapter 1. Marketing. Chapter 2. The consumer market. Part 1. Introduction. Chapter 3. The consumer market. Part 2. Consumer habits and customs. Chapter 4. The consumer market. Part 3. Consumer motivation. Chapter 5. The consumer market. Part 4. Women as buyers. Chapter 6. The consumer market. Part 5. Financing. Chapter 7. The consumer market. Part 6. The consumer movement. Chapter 8. The industrial market. Chapter 9. Wholesaling. Part 1. The wholesaler´s function re: consumer goods. Chapter 10. Wholesaling. Part 2. Types of wholesalers. Chapter 11. Wholesaling. Part 3: Functional or agent middlemen. Chapter 12. Channels of distribution. Part 1. Selecting a channel of distribution. Chapter 13. Channels of distribution. Part 3. Other channels of distribution. Chapter 15. Channels of distribution. Part 4. The industrial market. Chapter 16. Storage. Chapter 17. Transportation. Chapter 18. Marketing research. Chapter 19. Pricing. Part 1. The economics of pricing. Chapter 20 Pricing. Part 2. Pricing under different market conditions. Chapter 21. Pricing. Part 3. Price and the selling function. Chapter 22. The product. Part 1: Product planning. Chapter 23. The product. Part 2. Branding. Chapter 24. The product. Part 3. Packaging. Chapter 25. The product. Part 4. Grading, standardization and labelling. Chapter 26. Advertising. Part 1. The importance of advertising. Chapter 27. Advertising. Part 2. The structure of advertising. Chapter 28. Advertising. Part 3. The development of the advertisement. Chapter 29. Advertising. Part 4. Measuring advertising. Chapter 30. Sales promotion. Chapter 31. Managing personal selling. Chapter 32. The retail marketing structure. Part 1. Retail marketing. Chapter 33. The retail marketing structure. Part 2. Types of retail stores. Chapter 34. The retail marketing structure. Part 3. Other types of retail stores. Chapter 35. The retail marketing structure. Part 4. The retail buying function. Chapter 26. Marketing management. Appendix. The combines investigation amendments act.