Digital marketing strategy : an integrated approach to online marketing /
"There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
London ; New York :
Kogan Page,
2019.
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| Edición: | 2nd ed. [rev.] |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | "There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email, -Online and offline integration, -The power of technologies, such as AI, -New data protection and privacy strategies. Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy." --Descripción del editor. |
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| Notas: | 1a ed.: 2016. |
| Descripción Física: | xvii, 364 p. : il. ; 25 cm. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780749498085 0749498080 9780749484224 0749484225 9780749484231 0749484233 |