The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns /

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...

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Detalles Bibliográficos
Autor principal: Dodson, Ian
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, NJ : Wiley, [2016].
Materias:
Internet marketing.
Strategic planning.
Mercadeo por Internet.
Planificación estratégica.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
Tabla de Contenidos:
  • Preface
  • 1. An introduction to digital marketing
  • 2. Search engine optimization
  • 3. Pay per click
  • 4. Digital display advertising
  • 5. Email marketing
  • 6. Social media marketing (part 1)
  • 7. Social media marketing (part 2)
  • 8. Mobile marketing
  • 9. Analytics
  • 10. Strategy and planning
  • Conclusion.

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