The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns /

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Dodson, Ian
Formato:	Libro
Lenguaje:	Inglés
Publicado:	Hoboken, NJ : Wiley, [2016].
Materias:	Internet marketing. Strategic planning. Mercadeo por Internet. Planificación estratégica.
Aporte de:	Registro referencial: Solicitar el recurso aquí Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés

Ejemplares similares

Platform revolution : how networked markets are transforming the economy and how to make them work for you /
por: Parker, Geoffrey (Geoffrey G.)
Publicado: (2017)

Understanding digital marketing marketing strategies for engaging the digital generation /
por: Ryan, Damian
Publicado: (2009)

Digital marketing strategy : an integrated approach to online marketing /
por: Kingsnorth, Simon
Publicado: (2019)

Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment /
por: Greenberg, Eric, 1968-
Publicado: (2014)

Marketing 4.0 : moving from traditional to digital /
por: Kotler, Philip
Publicado: (2017)

Industrial organization : markets and strategies /
por: Belleflamme, Paul
Publicado: (2015)

Growth hacker marketing a primer on the future of PR, marketing, and advertising /
por: Holiday, Ryan
Publicado: (2013)

Introducción al marketing estratégico /
por: Villacorta Tilve, Manuel
Publicado: (2010)

Digital branding a complete step-by-step guide to strategy, tactics and measurement /
por: Rowles, Daniel
Publicado: (2014)

Principles of internet marketing /
por: Hanson, Ward A.
Publicado: (2000)

Marketing 5.0 tecnología para la humanidad /
por: Kotler, Philip
Publicado: (2021)

Manager's guide to online marketing /
por: Weaver, Jason D.
Publicado: (2013)

Dynamic digital marketing master the world of online and social media marketing to grow your business /
por: McGruer, Dawn
Publicado: (2020)

From data-driven to people-based marketing : successful digital marketing strategies in a privacy-first era /
por: Hassler, Marco
Publicado: (2021)

The content formula : calculate the ROI of content marketing & never waste money again /
por: Brenner, Michael
Publicado: (2015)

Content, the atomic particle of marketing : the definitive guide to content marketing strategy /
por: Lieb, Rebecca
Publicado: (2017)

Everybody writes your go-to guide to creating ridiculously good content /
por: Handley, Ann, 1963-
Publicado: (2014)

Marketing extraordinario : el lado oculto y futuro de los mercados /
por: Di Pace, Damián
Publicado: (2016)

The visual marketing revolution : 26 rules to help social media marketers connect the dots /
por: Diamond, Stephanie
Publicado: (2013)

Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less /
por: Pulizzi, Joe
Publicado: (2014)

Marketing in the age of Google : your online strategy is your business strategy /
por: Fox, Vanessa, 1972-
Publicado: (2012)

Direct and digital marketing guide for developing and least developed countries /
por: Teahan, Mary H.
Publicado: (2015)

Million dollar web presence : leverage the web to build your brand and transform your business /
por: Barr, Chad
Publicado: (2012)

Social media marketing : la revolución de los negocios y la comunicación digital /
por: Zuccherino, Santiago
Publicado: (2016)

From starting small to winning big the definitive digital marketing guide for startup entrepreneurs /
por: Mishra, Shishir
Publicado: (2020)

Mejor marketing : cómo enfrentar los desafíos de los comunicadores en el actual contexto de medios y audiencias /
Publicado: (2016)

The best digital marketing campaigns in the world mastering the art of customer engagement /
por: Ryan, Damian
Publicado: (2011)

Audience marketing in the age of subscribers, fans & followers /
por: Rohrs, Jeffrey K.
Publicado: (2014)

How to win customers in the digital world : total action or fatal inaction /
por: Vervest, Peter
Publicado: (2000)

Brand media strategy integrated communications planning in the digital era /
por: Young, Antony, 1964-
Publicado: (2014)

Facebook marketing : leveraging Facebook's features for your marketing campaigns /
por: Carter, Brian
Publicado: (2012)

Connected by design 7 principles of business transformation through functional integration /
por: Wacksman, Barry, 1964-
Publicado: (2014)

Science of marketing when to tweet, what to post, how to blog, and other proven strategies /
por: Zarrella, Dan
Publicado: (2013)

Mobilized marketing driving sales, engagement, and loyalty through mobile marketing /
por: Hasen, Jeff, 1958-
Publicado: (2012)

Content to commerce engaging consumers across paid, owned and earned channels /
por: Savar, Avi, 1973-
Publicado: (2013)

Social customer experience : engage and retain customers through social media /
por: Evans, Dave, 1956-
Publicado: (2014)

Marketing en redes sociales : detrás de escena /
por: Benedetti, Ariel M.
Publicado: (2019)

The impulse economy : understanding mobile shoppers and what makes them buy /
por: Schwartz, Gary, 1964-
Publicado: (2011)

Go mobile location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /
por: Hopkins, Jeanne, 1957-
Publicado: (2012)

Social media marketing for the future : strategies for 2022 & beyond /
por: Ford, J. E.
Publicado: (2022)