Marketing 4.0 : moving from traditional to digital /
"Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more per...
Guardado en:
| Autor principal: | Kotler, Philip |
|---|---|
| Otros Autores: | Kartajaya, Hermawan, 1947-, Setiawan, Iwan |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
c2017.
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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