Cita APA (7a ed.)

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley.

Cita Chicago Style (17a ed.)

Kotler, Philip, Hermawan Kartajaya, y Iwan Setiawan. Marketing 4.0: Moving from Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.

Cita MLA (8a ed.)

Kotler, Philip, et al. Marketing 4.0: Moving from Traditional to Digital. Wiley, 2017.