Rethinking prestige branding : secrets of the Ueber-Brands /
"What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toile...
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| Formato: | Libro |
| Lenguaje: | Inglés |
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London ; Philadelphia :
Kogan Page,
2015.
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| Aporte de: | Registro referencial: Solicitar el recurso aquí |