Restoring consumer sovereignty : how markets manipulate us and what the law can do about it /

"In today's highly concentrated marketplaces, social and cultural values--such as the lifestyle connotations that manufacturers and sellers confer upon their goods--often shape consumers' prior beliefs and attitudes and affect the weight given to new information by consumers who make...

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Detalles Bibliográficos
Autor principal: Künzler, Adrian
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Oxford University Press, c2017.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
Tabla de Contenidos:
  • Introduction
  • Abiding issues
  • Argumentation of the courts and contemporary legal scholarship
  • Making behavioralism work
  • Fashioning consumer cognitive capability
  • Open approaches to promoting innovation and economic growth
  • From market access to cumulative innovation
  • Conclusion.