Restoring consumer sovereignty : how markets manipulate us and what the law can do about it /
"In today's highly concentrated marketplaces, social and cultural values--such as the lifestyle connotations that manufacturers and sellers confer upon their goods--often shape consumers' prior beliefs and attitudes and affect the weight given to new information by consumers who make...
Guardado en:
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
New York :
Oxford University Press,
c2017.
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Materias: | |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Introduction
- Abiding issues
- Argumentation of the courts and contemporary legal scholarship
- Making behavioralism work
- Fashioning consumer cognitive capability
- Open approaches to promoting innovation and economic growth
- From market access to cumulative innovation
- Conclusion.